Branding Goes Beyond Discipline And Industries

Xavier Mah had the opportunity to be a part of MMU’s Communicare Event, a programme to equip their students with crucial knowledge about the industry out there.

It’s a great initiative to prepare them for what lies beyond their university gates. As an employer, he has encountered students with tertiary qualifications, yet have no idea how to handle themselves where it matters - interviews, work ethics, attitude, and the list goes on.

As a PR and personal branding person by heart and profession, he talked about what he knows best - how to sell themselves.

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