Startups are the deal right now. And within the past decade, our very own startup scene has proven to be an unstoppable force. From creative products to specialised services, these startups have immensely changed the way we perceive and live.

While it is commendable for startups to focus on refining their offered products and services to provide the best for the people, most have neglected a paramount strategy in getting their brand’s name out there - personal branding.

In an effort to help these startups elevate their businesses by leveraging on their unique selling points, we has the great opportunity to conduct a personal branding workshop with Cradle-funded startups like HealthMetrics, NextPlatform, TresGo and many others.