Media expert, Suhaimi Sulaiman has recently taken up the role as the chairman of Bernama, a news agency of the government of Malaysia in February. Not long after, the entire world plunged into the Covid-19 pandemic and this crisis has since affected most, if not all, industries including the media sphere.

Having been in the industry as a news anchor, broadcast personality, Group Editor-In-Chief of Astro Awani and media strategist for the past 30 years, Suhaimi shares with us his insights on what the media’s role is and how brands should approach content creation in this crisis.

Here are a few key takeaways from the interview:

1. BE genuine

There will always be a risk that brands will appear opportunistic for promoting themselves at this point in time. The most important thing now is to be genuine and responsible in our every action and ensure that every needy person gets the help they need.

2. The media plays the ‘good friend’ role in a crisis

Apart from needing to know about Covid-19, the people need positivity and hope now more than ever. The media now plays a role as the people’s best friend by showing stories of people surviving and how they can cope in this crisis.

3. Honesty is the best policy

As cliche as it sounds, the best strategy a brand should apply to approach content creation right now is to be honest - and responsible. Content created in these times should always be honest and focused on helping the situation.

Click this video to watch the full interview now: